The Most Powerful Tool for Artists in 2025 – FREE
I was an introverted hermit crab when I had a life-changing shower thought. I could make it as a creative if I played my cards right on social media. I've had years of experience as a corporate marketer. I could create content from years as a failed director. I had a few failed social media businesses that I learned from. Before I took social media seriously, I had 90 followers and followed the same amount. I was afraid to post back then.
In my mind, I thought some troll would come by and casually burn down my ego. Then I knew I had to get over the mental block of posting. Especially since I'm now using my full name and anyone who has ever met me could see my work.
What did I do?
I said fuck it and took the plunge.
Doing nothing except over-planning got me nowhere. This happened in the Fall of 2022. Success hasn't been straightforward though. Realistically, it's been fast, slow and stagnant at times.
Currently, it's slow and steady.
Here's why social media is the greatest tool.
It's 100% free to use and get results. You don't have to run ads, or convince industry gatekeepers to share your work. You can build an audience by yourself.
Most people's attention is on their phones (opposed to TVs, Radio etc.)
Most social media users are looking to be entertained. Even if a field looks "too saturated" – it's not. That means there's a solid community behind it.
It's accessible. Nearly everyone can have easy access to social media. This is great for artists and potential fans.
If you have a strong desire to be able to build your own tribe of supporters. It's important to get comfortable with the uncomfortable feeling of posting.
Challenge: Share 3 posts of your own work within a week.
It doesn't matter what skill level, just start now. This is a foundational component to transforming your art career.
P.S. Writers if you struggle with original story ideas, click here to check out my guide on fixing it.
Until next time,
-Kevin
